Marketing and Sales Programme

Marketing and Sales Programme

Marketing and sales involve the art of creating, communicating and delivering value to customers in a repeated manner. Marketers today must understand customers needs, design effective marketing strategies and tools to meet customers needs. Marketing and sales are imperative to drive business growth and success.

How Relevant is Marketing and Sales today?

  • Essential for generating revenue for the business
  • Customers acquisition and retention
  • Understands market trends and customers preferences through market research and analysis
  • Build business brand and visibility.
The VINEBUM Marketing and Sales Programme provides individuals with the skills and knowledge needed to effectively manage the marketing and sales process in this globalized era of business competitivity. Students will gain a deep mastery of industry trends, marketing intelligence, marketing strategies and develop the skills needed to drive business growth. The programme is designed to make marketing easy and enjoyable and thus provides fresh insights into managing marketing in the digital era. Students will be exposed to practical training sessions to sell as well as interactive sessions on how to manage major marketing decisions. The programme is suitable for both seasoned professionals and newcomers to the field. This programme is divided into 2 main training slots namely the Foundational and Intermediate training programmes.

The Foundational Marketing Programme:

Course Content:

  • Marketing as a Concept
  • The Marketing environment
  • Strategic planning in Marketing
  • The Marketing mix (Product, place, price, promotion, etc)
  • Market segmentation and positioning
  • Market targeting


Duration: 2 Months
Cost: 25.000 XAF

The Intermediate Marketing Programme:

Course Content:

  • Business and personality branding
  • Marketing Imperatives
  • Marketing and sales intelligence
  • Effective communication in business
  • Competitor analysis and strategic marketing
  • Customer relationship management


Duration: 2 Months
Cost: 35.000 XAF